Regional Director, West Chilterns
Sylvia was born and bred in Glasgow and left school with excellent qualifications, pursued a career in nursing, midwifery and intensive care and was rapidly promoted to ‘Theatre Sister’ in Open Heart Surgery.
With an intense interest in health and nutrition she started her own Health Food business and ran an independent shop and a franchise in House of Fraser, Glasgow. After a move to the south of England, Sylvia worked for several years in sales in the Pharmaceutical Industry where she had excellent training in sales/marketing and presenting.
This led her into ‘Industrial Motivation Ltd’ where she regularly ran breakfast meetings for senior executives followed by presentations to their board of directors and subsequent motivational campaigns within their organisations.
After a family career break Sylvia took on the role of Business Development Director for a finance company and it was during that time that she discovered the power of networking which led her to her current role of Regional Director for The Athena Network.
Sylvia is a born networker and has set up 8 very successful lunchtime networking groups for business women in Bucks and Berkshire as well as 4 more informal Cappuccino Connections groups.
Sylvia’s diverse experience in networking has led to her developing training sessions to help others maximise the vast potential of the whole networking opportunity. She also enlists the services of some of the trainers in her groups to run a continuous programme of workshops on many aspects of business and personal development
Sylvia’s success within The Athena Network has led to her taking on an additional role as National Sales Director responsible for the growth of The Athena Network in the UK.
Sylvia is passionate about helping women to realise their full potential, achieve their goals and fulfil their dreams.
Sylvia Baldock
Regional Director – The Athena Network
Telephone: 07909 914 815
Email: Click Here To Email Sylvia










Athena and especially Sylvia, have made a tremendous difference to how quickly and widely my business was established and grew in the Buckinghamshire area. Athena offers business and personal support through it’s courses and training, relationships built with other business women, in very diverse industries, and by helping you understand your business message that you want to get across. The meetings are upbeat, fun, focused, dynamic and I get so much out of them. Networking only gives you back what you put in and it’s easy to input to Athena and understand where you can gain the most benefit. Both groups that I am involved in have grown significantly over the last 2 years and this is down to the leadership and input from Sylvia who is a true professional in the networking circuit. Athena…wouldn’t be without it.
A brilliant networking group providing more than just business support.
Sylvia has built a professional yet relaxed group of diverse skills and personalities.The benefit to my business has been marked and to my networking confidence, significant.
Sylvia is an inspiration. She is committed and driven, full of vitality and energy, and at the same time friendly, approachable and warm. I was new to networking when I joined her Athena Tring group over a year ago and, during a very worthwhile and enjoyable year, Sylvia’s encouragement has made it easy for me to find my ‘networking wings’. Thanks, Sylvia!
Denise O’Dwyer
Homeopath
Sylvia is inspirational, her energy is endless, and having met her I knew she was a lady that meant business. I’m delighted at long last to be in one of her networking groups.
Athena has given me a platform on which to build my personal development and therefore my business. Sylvia’s style is professional but informal. She motivates easily and the groups she has set up and which I have visited have been so vibrant. The networking meetings are a source of real learning which Sylvia encourages. I have met many inspirational women through both Athena and Capaccino Connexions and I always come away from the meetings feeling quite ‘lifted’! Athena offers a great networking experience and since I have been part of this group I have seen so many more women join and make use of the opportunities to build relationships. Cecily
I joined the Athena Network as part of Sylvia’s Maidenhead Tuesday group in September 2008 and I have found it a great source of support, companionship and inspiration. The women I have met through Athena are without exception hugely supportive of each other and, as an independent business owner, I have enjoyed the comradarie and opportunity to call upon a pool of knowledge across many different business disciplines. I’ve also visited other Athena groups within our region, resulting in some £2,500 worth of new business since the start of 2010. The energy of our group is in no small part led by Sylvia, who is the most amazing networker and motivator and who works hard to ensure we keep focussed on using Athena networking to maximum benefit to create more business success for ourselves and each other.
Our group (Maidenhead Wednesday) is businesslike and friendly. Meetings are always interesting and fun and many contacts and friendships are developed and explored. Without Athena these valuable contacts would not happen.
Sylvia is our leader and is an inspiration to us all. She is very professional and makes everyone welcome at the meetings. She encourages us to become successful in our lives, and most importantly to help each other.
Sylvia’s talks, about a subject relevant to women in business, are always delivered with enthusiasm, panache and humour. Sylvia is brilliant at her job and we all admire and like her tremendously.
I visited Sylvia’s Maidenhead Tuesday group in November 2009 and enjoyed it so much that I joined at the end of the meeting! Sylvia’s friendly, but also businesslike style is very uplifting and inspiring. She has such a wonderful mix of ladies within her group too and I have made friends as well as some excellent business connections. I really look forward to the monthly meetings and know that I will come away with not only some useful information that I can use within my own business, but also with renewed energy and focus.
Thanks, Sylvia for all your hard work and enthusiasm!
From first time I went to one of Sylvias groups I was so impressed at the professionalism and the encouragement Sylvia gives everyone. Its about business and getting results but its also fun, friendly and very easy. Expect your business to increase in Sylvias groups!
I thoroughly enjoy being an Athena member. Sylvia is an inspiration to us all and every meeting is full of energy and fun. There are always interesting speakers and i take away new ideas each time which have certainly been of great use to my business.
When attending the High Wycombe Athena in October I could see the tremendous benefits of joining – and signed up straight away. This has had a great impact on my new business with lots of Athena members attending my workshops – and this is leading to further referals.
I remember feeling a bit anxious about coming to that first Athena meeting. When I arrived all the ladies were so friendly and Sylvia was keen to introduce me to everyone. Sylvia has such an energetic and inspiring manner, she attracts great speakers to her groups.
I’ve been a member of Thame Athena group for a few months now and I’ve found it an incredibly dynamic, enthusiastic and supportive group. Having met members of other local groups, I can safely say that Sylvia leads by example and is a great networking role model.
She’s very good at showing her groups’ members how to get the most out of networking. Right from the first meeting I’ve felt welcomed and wanted, and I do feel very much a part of the group. Thank you Sylvia.